Samantha Wu is a passionate, collaborative, and detail-oriented marketing professional with experience in digital marketing, paid media, and brand management.

She has a proven track record of simultaneously managing multiple projects and people and maintaining exceptional communication.

Through her current role as a Marketing Manager at Coveteur, she uses her analytical and creative skills to lead the pre-sale process for all paid media partnerships. Overseeing all marketing efforts and generating first-to-market opportunities, Samantha crafts strategic 360 programs to reach brands’ key target audiences and support their upper and lower-funnel marketing goals.

Working with luxury, prestige, and mass market brands including Cartier, Van Cleef & Arpels, Chanel, Levi’s, H&M, Polo Ralph Lauren, and more, Samantha continues to ideate strategic recommendations across industries and channels to foster brand success.

Samantha is based in New York City and has a love for all things fashion, beauty, and lifestyle.