First-to-market content series timed to Meet Boston’s Summer 2023 campaign.

Partnership Objective: Generate interest and consideration for Boston travel among three target audiences: Gen Z (with friends or on a romantic getaway), Millenial parents, and Gen X empty nesters.

Partnership at a Glance:

Tapping three content creators, Coveteur created a bespoke series of their favorite things to do, see, and explore in Boston, kicking off Coveteur’s newest editorial series: The Covetourist.

-Creative Ideation, Strategy, and Production

-Talent Sourcing, Contracting, Management, & Amplification

-Talent-Shot Photos with O&O Usage Rights for Meet Boston

-Cross-Channel promotion on Coveteur’s site, social, and newsletter

-Paid Social Distribution with Custom Targeting Tactics

See the partnership here, here, and here.

Photo Creit: Dylana Lim Suarez

Custom-shot campaign created by Coveteur for Polo Ralph Lauren x Saks.

Partnership Objective: Generate awareness, desirability, and consideration for the new Polo Ralph Lauren x Saks ID Mini Bag and Spring RTW Collection through custom-shot imagery, social-first video and trend-focused storytelling.

Partnership at a Glance:

-Creative Ideation, Strategy, & Production

-Venue Scouting & Contracting

-Custom Photography & Social Vide Capturewith O&O Usage Rights for Polo Ralph Lauren & Saks

-Cross-promotion via Coveteur’s site, social, and newsletter

-Paid Social Distriution with Custom Targeting Tactics

-High-Impact Media across coveteur.com

Partnership Highlights:

-Polo Ralph Lauren x Saks ID Mini-Bag sold out within 1-week of partnership launch

-Above-benchmark CTR

Photo Credit: Menelik Puryear for Coveteur

Talent-shot feature timed to Anthropologie’s Spring 2023 Dress campaign.

This was a first-time client for Coveteur with Samantha bringing in this new business.

Partnership Objective: Generate consideration for Anthropologie’s newest Spring dresses through on-trend styling, positioning the brand within an elevated context.

Partnership at a Glance:

-Creative Ideation, Strategy & Production

-Talent Sourcing, Contract Management, & Amplification

-Talent Shot Photos with O&O Usage Rights for Anthropologie

-Coveteur-designed graphics

-Cross-channel promotion on Coveteur’s site

social, and newsletter

-Paid Social Distribution with Custom Targeting Tactics

See the partnership here and here.

Photo Credit: Sisilia Piring

Talent-shot feature timed to H&M’s Fall 2022 campaign.

Partnership Objective: Generate awareness, purchase consideration, and styling inspiration for H&M’s French-inspired Fall collection.

Partnership at a Glance:

Tapping style-focused creator, Annabelle Fleur, Coveteur created an interview-style feature showcasing how she pairs and wears H&M’s newest collection for the season ahead.

-Creative Ideation and Strategy

-Talent Sourcing, Contracting, Management, & Amplification

-Talent-Shot Photos with O&O Usage Rights for H&M

-Coveteur-designed graphics

-Cross-Channel Promotion on Coveteur’s site, social, and newsletter

-Paid Social Distribution with Custom Targeting Tactics

See the partnership here.

Photo Credit: Annabelle Fleur

Talent-shot custom content feature timed to Lexus’ RX 2022 campaign.

Partnership Objective: Position the all-new Lexus RX as an elevated lifestyle vehicle for on-the-go Millennials beyond their normal 9-5.

Partnership at a Glance:

Leaning into Lexus’ RX campaign, “Never Lose Your Edge”, Coveteur spoke with content creator, Meeka Hossain on the variety of ways Lexus’ RX allows her to stimulate her creativity beyond the average workday.

-Creative Ideation and strategy

-Talent Sourcing, Contracting, & Amplification

-Talent-Shot Photos with O&O Usage Rights for Lexus

-Coveteur-designed graphics

-Cross-Channel promotion on Coveteur’s site, social, and newsletter

See the partnership here.

Photo Credit: Meeka Hossain

Custom content feature timed to Harry Winston’s 2022 Bridal campaign.

Partnership Objective: Create an elevated 360 program to keep Harry Winston’s diamonds top-of-mind ahead of engagement season.

Partnership at a Glance:

Tapping Coveteur’s SVP of Sales and Publisher, Coveteur created a series of inspirational looks on enhancing one’s bridal wardrobe — from the engagement party to the honeymoon — with Harry Winston’s finest diamonds.

-Creative Ideation & Strategy

-Coveteur-designed graphics

-Cross-channel promotion on Coveteur’s site, social, and newsletter

-Paid Social Distribution with Custom Targeting Tactics

See the partnership here.

Photo Credit: Jumbo Tsui / Trunk Archive